RETAIL BANKING AT ITS BEST
As part of Krungsri Bank’s national rebranding program, we created relaxed, lifestyle environments, for exclusive banking. Our goal was to bring a touch of home comfort into the bank, and redefine the “Krungsri Experience”. Our designers created a series of sensory zones, enhancing the customers’ banking journey. A ‘Locating Zone’ presents a clear customer path to facilities, services and advice. An ‘Exploring Zone’ provides easy access to information and products, with customer assistance on defining choices. A ‘Dreaming Zone’ offers an intimate area with interactive screens inspiring customers to stop and try something new.
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Design that inspires.
Places that perform.
From strategic vision to built reality, we transform ideas into high-performing destinations.
