TALLEST OBSERVATION WHEEL IN EUROPE
Concept i are delighted to be master planning and designing Europe’s tallest observation wheel on Newcastle Quayside, UK. Standing nearly 460 ft (140 m) high, the giant observation wheel – dubbed ‘The Whey Aye’ in celebration of its location – will be 16 ft (5 m) taller than the London Eye. The project is being developed by World Wheel Company with an anticipated investment of approximately £100m and up to 550 jobs created. The development will cover 344,445 sq ft (32,000 sq m) and will take 18 to 24 months to construct. The project will feature a family entertainment centre filled with trampolines, climbing walls, a skywalk and separate café. In addition, there will be a multi-purpose play and sports complex, with covered five-a-side pitches, tennis courts, as well as a state-of-the-art virtual golf club along with a new retail, dining and entertainment destination for Newcastle called The Giant’s Quay.
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